Case StudyLUXURY ACCESSORIES

UAE Luxury Jeweler's Shopify Migration Achieves 28% Sales Growth

How Devsinc Delivered 68% Faster Loads & 28% Sales Growth for Carat Craft

Carat Craft
UAEcaratcraft.ae
ShopifyUI/UX DesignE-commerce Development
28%Sales Uplift (AOV)
82 NPSHigher Satisfaction
75%Backend Efficiency Gain
On this page
OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Carat Craft
Industry
Luxury Accessories
Location
UAE
Engagement
Shopify, UI/UX Design, E-commerce Development
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Overview

Carat Craft is a UAE jewelry brand built on bold, narrative-driven design. Its WooCommerce platform strained under the weight of luxury expectations, so Carat Craft partnered with Devsinc to migrate to Shopify, marrying technical scalability with emotional resonance.

Business Challenges
  • Data Migration. Over 500 SKUs with intricate gemstone details needed flawless transfer, zero tolerance for errors.
  • URL Redirection. SEO rankings had to be preserved through the migration.
  • Platform Whiplash. WooCommerce's PHP and MySQL architecture clashed with Shopify's Liquid framework, risking data corruption.
Solution
  • Data Alchemy. Custom scripts migrated 500+ SKUs while preserving zoom functionality on 1,000+ images.
  • Luxury Store Architecture. Matching the original brand design.
  • SEO Safeguards. 1:1 URL mapping with monitored 301 redirects.
  • White-Glove Testing. Across functionality, performance, and order processing.
  • Team Empowerment. Training and post-launch support for Carat Craft's team.
Measurable Outcomes
  • AOV rose 28 percent in Q1.
  • Lighthouse scores hit 92+, up from 48 on WooCommerce.
  • Bounce rates dropped 35 percent during peak GCC shopping hours.
  • NPS reached 82, with 89 percent of users praising the intuitive luxury experience.
  • Product upload time cut 75 percent.
  • 301 redirects preserved 98 percent of organic traffic, and search visibility rose 22 percent across UAE and KSA.
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