Case StudyBEAUTY & PERSONAL CARE

UK Beauty Distributor's B2B Platform Accelerates Wholesale Checkouts 40%

How Devsinc Achieved 40% Faster Wholesale Checkouts & 35% More Bulk Orders with Tiered Pricing Innovation

Hair & Beauty Corp Limited (H&BCL)
UKhairandbeautycorp.com
B2B IntegrationUI/UX DesignE-commerce Development
40%Faster B2B Checkouts
35%More Wholesale Orders
ZeroFulfillment Errors Across 12,000+ SKUs
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OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Hair & Beauty Corp Limited (H&BCL)
Industry
Beauty & Personal Care
Location
UK
Engagement
B2B Integration, UI/UX Design, E-commerce Development
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Overview

H&BCL is the backbone of the UK's beauty ecosystem, with a portfolio of 12,000+ SKUs serving both bulk B2B buyers and everyday consumers. Partnering with Devsinc, H&BCL deployed Shopify Plus as its commerce command center, merging B2C charm with B2B muscle.

Business Challenges
  • Platform Fragmentation. Across three independent systems.
  • Pricing Gridlock. B2B clients making up 40 percent of revenue needed real-time volume discounts.
  • Navigation Challenges. From Shopify's default menu collapsing under 12,000+ SKUs.
  • Maintaining Service Excellence. Through the transition.
Solution
  • Seamless Platform Consolidation. Merging three websites into one Shopify Plus store.
  • Dynamic Tiered Pricing. Across five automated discount tiers.
  • Extended Navigation Framework. For professional product discovery.
  • Segment-Specific UX. For B2B and B2C customer types.
  • Backend Optimization. With centralized product management and real-time reporting.
Measurable Outcomes
  • Professional buyer transaction time cut from 8 to 3 minutes.
  • Wholesale orders increased 35 percent through tiered pricing.
  • Real-time sync eliminated fulfillment errors to zero across 12,000+ SKUs.
  • Mobile conversions rose through responsive, touch-optimized design.
  • Support tickets reduced through a unified backend.

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