Case StudyLUXURY ACCESSORIES

UAE Luxury Watch Retailer's Digital Debut Achieves 4X Higher AOV

How Devsinc Transformed Boutique Excellence into Digital Revenue

Seddiqi Holdings (EDIT by Ahmed Seddiqi)
UAEbyedit.com
E-commerce DevelopmentUI/UX Design
4XHigher AOV
$5K+Average Order Value
65%Local Engagement
On this page
OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Seddiqi Holdings (EDIT by Ahmed Seddiqi)
Industry
Luxury Accessories
Location
UAE
Engagement
E-commerce Development, UI/UX Design
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Overview

EDIT by Ahmed Seddiqi curates lifestyle watches and accessories from over 20 renowned brands, rooted in Ahmed Seddiqi & Sons' legacy. EDIT partnered with Devsinc to build its first digital presence across the GCC on Shopify Plus.

Business Challenges
  • Digital Entry Barriers. No existing e-commerce infrastructure.
  • Brand Translation Risk. Digitizing boutique excellence without diluting positioning.
  • Complex Portfolio Management. Across 20+ prestigious brands.
  • Regional Market Expectations. For authentication and gray market protection.
Solution
  • Editorial Grade Watch Galleries. Increasing engagement 65 percent.
  • Concierge Grade Checkout. Reducing mobile abandonment.
  • Tailored discovery system for 1,000+ timepieces.
  • Immersive Virtual Try-On. For purchase confidence.
  • Real-Time Inventory Intelligence. Via SIMS integration.
  • Unified Customer Intelligence. Via Salesforce CRM.
  • Future-Proof Brand Agility. Onboarding new brands in under 48 hours.
  • Fortified Trust Infrastructure. With military grade encryption and 3D Secure 2.0.
Measurable Outcomes
  • Became Seddiqi's fastest growing channel within six months.
  • Average order values exceeding $5,000 post launch.
  • Engagement increased 65 percent through editorial galleries.
  • New brand onboarding reduced to under 48 hours.

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