Case StudyHOME & LIVING

Pakistan Furniture Leader's Shopify Migration Drives 55% Growth

How Devsinc Helped Achieve 55% More Orders & 2X Faster Operations

Interwood
Pakistaninterwood.pk
Platform MigrationUI/UX DesignE-commerce Development
55%More Orders
25%Fewer Abandoned Carts
2XLower Dev Costs
On this page
OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Interwood
Industry
Home & Living
Location
Pakistan
Engagement
Platform Migration, UI/UX Design, E-commerce Development
Full case studyDownload PDF
Share
Overview

Since 1974, Interwood has been synonymous with artisanal furniture excellence in Pakistan. As global demand surged, its Magento platform became an anchor, so Interwood partnered with Devsinc for a Shopify Plus migration that reimagined furniture commerce.

Business Challenges
  • Operational Complexity. In managing backend on Adobe Commerce Magento 2.0.
  • Dependency on Third-Party Vendors. For routine feature rollouts.
  • Escalating Development Costs. From continuous system modifications.
  • Fragmented Feature Integration. Requiring standalone development per feature.
Solution
  • Enhanced Customer Experience Design. With intuitive navigation and frictionless checkout.
  • Dynamic Bundle Pricing Mechanism. With real-time price adjustments.
  • Granular Shipping Cost Visualization. At point of purchase.
  • Geo-Based Rate Customization. Via the Parcelify app.
  • SEO Integrity Maintenance. Preserving backlinks and domain authority.
  • Capability Building Through Training. For Interwood's internal team.
Measurable Outcomes
  • Uptime boosted 90 percent, with 2.6 second response times and a Lighthouse score of 85.
  • Orders increased 55 percent.
  • Cart abandonment fell alongside a 25 percent increase in sessions.
  • Development costs cut 2X through pre-integrated apps.
  • Staff now manage 100+ SKUs autonomously.

Want the complete Interwood case study, with the full migration breakdown?

Download the full case studyPDF, 3.1 MB
Case Studies

Explore Other Case Studies

Read all case studies
HR Technology / SaaS
Sapling (Kallidus)Engineering Excellence Powers HR Platform to Strategic ExitStaff AugmentationRead the case study →
Retail & CPG
H&BCLH&BCL’s B2B Beauty Breakthrough: Unified Commerce on Shopify PlusDigital TransformationRead the case study →
Technology & Software
A Predictive Analytics PlatformNext-Gen Predictive Analytics Engine Built for ScaleCloud & InfrastructureRead the case study →