Case StudyHOME & LIVING

Pakistan Furniture Leader's Shopify Migration Drives 55% Growth

How Devsinc Helped Achieve 55% More Orders & 2X Faster Operations

Interwood
Pakistaninterwood.pk
Platform MigrationUI/UX DesignE-commerce Development
55%More Orders
25%Fewer Abandoned Carts
2XLower Dev Costs
On this page
OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Interwood
Industry
Home & Living
Location
Pakistan
Engagement
Platform Migration, UI/UX Design, E-commerce Development
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Overview

Since 1974, Interwood has been synonymous with artisanal furniture excellence in Pakistan. As global demand surged, its Magento platform became an anchor, so Interwood partnered with Devsinc for a Shopify Plus migration that reimagined furniture commerce.

Business Challenges
  • Operational Complexity. In managing backend on Adobe Commerce Magento 2.0.
  • Dependency on Third-Party Vendors. For routine feature rollouts.
  • Escalating Development Costs. From continuous system modifications.
  • Fragmented Feature Integration. Requiring standalone development per feature.
Solution
  • Enhanced Customer Experience Design. With intuitive navigation and frictionless checkout.
  • Dynamic Bundle Pricing Mechanism. With real-time price adjustments.
  • Granular Shipping Cost Visualization. At point of purchase.
  • Geo-Based Rate Customization. Via the Parcelify app.
  • SEO Integrity Maintenance. Preserving backlinks and domain authority.
  • Capability Building Through Training. For Interwood's internal team.
Measurable Outcomes
  • Uptime boosted 90 percent, with 2.6 second response times and a Lighthouse score of 85.
  • Orders increased 55 percent.
  • Cart abandonment fell alongside a 25 percent increase in sessions.
  • Development costs cut 2X through pre-integrated apps.
  • Staff now manage 100+ SKUs autonomously.
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