Case StudyFASHION & APPAREL

Pakistan Fashion Giant's Shopify Migration Delivers Order Growth

Cutting Costs 50% & Boosting Conversions 70% Through Platform Innovation

Zellbury
Pakistanzellbury.com
UI/UX DesignE-commerce Development
On this page
OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
Zellbury
Industry
Fashion & Apparel
Location
Pakistan
Engagement
UI/UX Design, E-commerce Development
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Overview

Zellbury is the flagship retail arm of textile group Al Rahim, delivering ready-to-wear apparel, unstitched fabrics, and accessories across Pakistan. As Zellbury set its sights on global markets, it partnered with Devsinc to migrate from Magento to Shopify Plus.

Business Challenges
  • Unsustainable Development Costs. Maintaining and customizing Magento.
  • Inefficient Inventory Synchronization. Across multiple locations.
  • Platform Rigidity. Causing product upload performance issues.
  • Omnichannel Disconnect. Between online and offline retail channels.
Solution
  • User-Centric Platform Redesign. With an intuitive navigation and checkout overhaul.
  • Real-Time Inventory Synchronization. Across all locations.
  • Streamlined Checkout Process. With auto zip code detection and validation.
  • Omnichannel Fulfillment Integration. Fulfilling from the nearest location.
  • SEO Migration & Maintenance. Preserving historical rankings and backlinks.
Measurable Outcomes
  • E-commerce efficiency improved through faster backend processes.
  • Fulfillment sped up through integrated logistics solutions.
  • Conversion rates and order volume increased; exact figures remain unconfirmed.
  • Cart abandonment reduced through checkout flow enhancements; exact figure remains unconfirmed.
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