Case StudyBEAUTY & PERSONAL CARE

AESOP's MENA Masterpiece, Luxury Skincare Meets Shopify Plus

Arabic Localization and Mobile First Design Boost Engagement 65 Percent in GCC Markets

AESOP
UAE, KSAaesop.ae
UI/UX DesignE-commerce DevelopmentLogistics Integration
50%Higher Conversions
40%Faster Checkout
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OverviewBusiness ChallengesSolutionMeasurable Outcomes
At a glance
Client
AESOP
Industry
Beauty & Personal Care
Location
UAE, KSA
Engagement
UI/UX Design, E-commerce Development, Logistics Integration
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Overview

Founded in Melbourne in 1987, AESOP built a global reputation for sustainable, cruelty free skincare and minimalist elegance. Partnering with Devsinc, AESOP deployed two tailored Shopify Plus stores for the UAE and Saudi Arabia, delivering a hyper localized shopping experience while preserving its premium brand identity at scale.

Business Challenges
  • Multi Market Fragmentation. Across two distinct stores.
  • Brand Consistency Versus Localization. Balancing global identity with Arabic English interfaces.
  • Real Time Logistics Hurdles. Across regions with different shipping providers.
  • Data Security and Trust. Requiring enterprise grade encryption and payment security.
Solution
  • Optimized Multi Market Scalability. With two dedicated Shopify Plus stores.
  • Luxury First UI/UX Framework. Cutting checkout steps by 40 percent.
  • Seamless Arabic English Localization. With RTL support and geo detection.
  • Unified Logistics Automation. Cutting manual tracking inquiries 70 percent.
  • Enterprise Grade Security Protocols. PCI DSS compliant.
  • Performance Optimized Infrastructure. Under 2 second load times.
Measurable Outcomes
  • Conversion lift: 50 percent higher conversions across UAE and Saudi markets.
  • Drop off reduction: 35 percent fewer cart abandonments.
  • Delivery speed: 30 percent faster via automated tracking.
  • Fraud incidents: Zero reported post launch.
  • Zero downtime through peak sales periods including Ramadan.
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